Yoichi Kinoshita
Marketing Strategist/Technologist & Communications Expert obsessed with Customer Centricity
I pride myself on my analytical acumen and strategic thought leadership, paired with agile mind set and can-do attitude. With deep knowledge and experiences in brand/reputation management and CRM, my career have been centered around creating/nurturing profitable customer engagements for both B2C and B2B; I.e. identifying/understanding customer segments through structured/unstructured data and qualitative insights, creating/delivering key messages and consumer experience which resonates with them most. During my managerial operations role I have successfully led high-level operational initiatives, including infrastructure design, process reengineering, change management, turnaround management, and reorganization. Characterized as a visionary, strategist and tactician. Consistent record of delivering extraordinary results in growth, revenue, operational performance, and profitability. Possess excellent communication skills for building new business and forging loyalty with clients, vendors and external business partners. Motivational management style with a proven history of building, guiding and retaining high-performance teams to develop and implement strategies for accelerated growth. Core Competencies: Strategic Planning Change Management Marketing Transformation Customer Experience / Customer Relationship Management Brand/ Reputation Management Digital Marketing Integrated Marketing communications Direct Marketing / Directo Respone Advertising B2B Inbound Marketing Event / Sponsorship Management
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